7 Social Media Tips for Indie Bands
SUNSET STRIP – Make sure your songs are the best they can be, then get professional graphics for your web site and social media, collect emails, and engage fans, said music industry experts on our DigitalLA – Bands Go Social panel at the House of Blues on Sunset Strip.
Music experts gave 7 tips on how indie bands should do social at our pre-NAMM panel in the House of Blues Foundation Room.
Panelists have experience helping a wide range of artists and bands with their social media, from new indie bands to GRAMMY nominated and winning bands.
1) MAKE SURE YOUR SONGS ROCK
- Panelists unanimously empahasized: Make sure your quality of your song, film is the best it can be. Perfect your songs / craft first. Social media won’t help if your content isn’t good.
“It’s gotta be good,” said Chelsea Schwartz of High Voltage magazine, which features bands and more entertainment.
2) BUILD YOUR SOCIAL on platforms where your audience lives.
- Build a home base web site using web platforms that don’t require hiring a designer
- Add a newsletter subscription signup form (Mail Chimp, etc.) so you can collect and own your own emails
- Use Facebook to communicate to existing fans
- Use hashtags via Instagram and Twitter to attract new fans to your site
3) MAKE IT LOOK GOOD
“Make sure your website and social media have professional graphics, and I’m not just saying that just because I’m a designer,” said Danny Excess, band member and social media pro for the Love and a 38 band which has more than 101,000 Twitter followers.
Make sure your web site and social media profile pics and cover images are NOT pixelated / blurry images your friend took of your performance with their phone.
Music managers spend less than a minute looking at a band’s site and social media.
Make your web site navigable – not too fancy with mouseovers or cryptic menus and navigation.
“If I cant find your email, social media, and tour dates in two or three clicks, I’m out,” said Allison Shaw.
4) SHARE MUSIC
Use SoundCloud to share your music with fans or booking, agents, etc. Streaming music is preferred. If you send a download link like Dropbox or another service, make sure the link never expires. Never send your MP3 attachments in an email because people won’t open or listen.
5) ENGAGE FANS
“Don’t think you’re too big for your britches. You’re there because of your fans,” said Allison Shaw of Manic Monkee Management. She said artists should take time to use social to @reply and respond to all comments.
6) REACH CORE NICHE AUDIENCES to BUILD YOUR FAN BASE
Focus on your voice, said Georgii Speakman of IZEA. Then develop your core audience, and use online tools to reach them.
When a band “No Girlfriends” asked if they should use #LGBT or other hashtags in their Instagram pics lest turning off some audiences, Chelsea Schwartz of High Voltage Magazine gave pointed advice about getting your core audience that will believe in you and support you. “Get the gays. The gays
bring the girls which then bring the guys”
7) PICK PARTNERS WISELY.
When partnering with brands or partners, make sure the brands make sense with your band or content. If it’s forced, it’ll show. Social media is forever.
After the panel, attendees enjoyed Chad Aroo Presents lineup of indie artists who performed several sets.
THANKS TO OUR AWESOME SPEAKERS!
- Allison Shaw, Manic Monkee Management, Founder. @manicmonkee
- Chelsea Schwartz, High Voltage, CEO, Founder. @highvolagemag
- Danny Curnen, Love and a .38, drummer / social media. @dannyexcess @loveanda38
- Dan Cutler, Enabler Media, President. @danenabler
- Xavier Ramirez, SocialSoundSystem, Founder
- Georgii Speakman, IZEA, Business Development, @izea @georgiispeakman
- Harold Gutierrez, works with GRAMMY winners Slipknot @haroldgutierrez
THANKS ATTENDEES for your tweets via #DigitalLAmusic
RT @nicadler @DigitalLA @dannyexcess @manicmonkee wow. Nice crew.
RT @evaugier Got a lot of great tips about social media @DigitalLA panel. Thank you! @DanEnabler
RT @echoplh Know your audience. Millennials are on their phones, email is 2nd! Check out Burner, Whatsapp & Snapchat #ifyadontknownowyaknow
RT @heardanieljames One person who cares is worth more than a hundred who don’t give a damn #DigitalLAmusic
RT @echoplh Research. Know your industry & the folks you’re reaching out to. Be personal + build a connection, no mass emails! @digitalla #digital#media
RT @arball Best advice out there – only promote when you’re READY to promote. Having a social presence for sake of it does zero. #digitallamusic
RT @echoplh Interact w your fans bc they are why you are here. Reward and share with them, it’s a two way conversation #digital #media #la @digitalla.
RT @arball #IFTTT getting love at @digitalLA #digitallamusic panel. nothing beats its automation, my #recipes can make a cookbook!
RT @emmlynmusic good advice from the digitalmktg/social media panel on music tonight! thx @DigitalLA @manicmonkee @Loveanda38 @highvoltagemag