Artist Tatian DeMaria headlined our fifth virtual Digital LA Stay-at-Home Band Jam with Planet LA Records among 9 indie bands performing on Instagram live on April 25.
The virtual event encourages artists and viewers to stay at home during quarantine to play and watch the three-hour show via Instagram live @DigitalLA and @PlanetLArecords.
Tatiana is originally from England, and performed from her quarantine location in New York. Her strong England based following tuned into the show, where it was 2 am. She also reached new LA audiences.
Other bands performing including:
Sound Foundation from LA. Band member Tim has helped with sound for our Digital LA events.
Matt Santry and Jeff Campbell performed from Philadelphia.
McKail Seely is from LA, but performed from Utah.
Patrick Dwyer performed from a ranch.
Caloy played keyboard.
The online event was held on the sixth weekend of the Los Angeles quarantine.
The artists performed 3-4 songs each in their 15 minute sets with hosts Kevin Winston of Digital LA and Mark Nguyen of Planet LA Records. Hosts used Instagram Live split screen to host and switch to other artists.
A pinned Shared Tip Jar asked viewers to tip the artists at PayPal.me/PlanetLArecords.
Artists appreciated the chance to perform live with other artists.
Several sponsors supported the event. Seymour Duncan which creates musical instrument products sponsored. Food sponsors supported the event by providing snacks to the artists, including Health-Ade kombucha, Foodstirs (brownie bites), Teas Tea (flavored bottle tea), and Made Good (granola mini bites).
With offline events and activations canceled, brands who want to reach consumers are moving online, in more creative ways than just increased banner and Facebook ads to stand out.
Supporting online music lifestreams reaching their target demos is a natural fit with several touchpoints.
During the livestream, each artist had a title graphic including an area for sponsors logos, persistent on screen during the show and in screenshots. This persistent branding is better than an offline stage show, where if the logo isn’t on the stage banners, it doesn’t show up in any photos.
The artists, Digital LA, and Planet LA records promoted the event and thanked the sponsors both before and after the event on their Instagram Live, Instagram stories, and Instagram posts, as well as their Twitter, Facebook, and other social media.
If you’re interested in providing food product for artists or sponsorship of an upcoming Band Jam, email firstname.lastname@example.org with BAND as subject.
Series: This fifth Band Jam kicks off a Saturday night series through quarantine. Our next Stay-At-Home Band Jam will be May 2.
Thanks to the artists and Planet LA. Follow them on Instagram
6-7:30pm @DigitalLA Instagram
6-7:30pm on @digitalla Instagram channel
6pm: Matt Santry @mattsantry
6:15pm: Jeff Campbell @jeffcmpbll
6:30-7p: Tatiana DeMaria @tatianademaria
7-9pm on @planetlarecords Instagram
7pm: McKail Seely @mckailseely
7:30pm: Patrick Dwyer @patrickdmusic
7:45pm: Sylvia Bosco @sylviaboscomusic
8pm: Mary Bee @marybeemusic
8:15pm: Caloy @caloymusic
8:30pm: Unsound Foundation @unsoundfoundation