Ten indie artists performed at our seventh Digital LA Stay-at-Home Band Jam with Planet LA Records on Instagram live on May 9.
The virtual event encourages artists and viewers to stay at home during quarantine to play and watch the two-hour show via Instagram live @DigitalLA and @PlanetLArecords.
Most of the artists have been performing on their on Instagram Lives during quarantine. They enjoyed the chance to team up for our Band Jam to reach more audiences.
The online event was held on the seventh weekend of the Los Angeles quarantine.
The artists performed 3-4 songs each in their 15-30 minute sets with hosts Kevin Winston of Digital LA and Mark Nguyen of Planet LA Records. Hosts used Instagram Live split screen to host and switch to other artists.
A pinned Shared Tip Jar asked viewers to tip the artists at PayPal.me/PlanetLArecords.
Artists appreciated the chance to perform live with other artists.
Thanks to the artists and Planet LA. Follow them on Instagram
6-7:30pm on the @DigitalLA Instagram channel
6pm: Vanessa Silberman @vanessasilbermanofficial
6:15pm: Mason Pace @masonpace
6:30pm: Christie Huff @christiehuffmusic
6:45pm: Diego Garcia @diegovgarcia
7-7:30pm: Carlos Calvo @thecarloscalvo
7:30-9pm on the @PlanetLArecords Instagram channel
7:30pm: Lola Rhodes @lolarhodesmusic
7:45pm: Topher Ngo @topherngomusic
8pm: Taylor Alexander @iamtayloralexander
8:15pm: Daniel Jimenez Afanador @danieljimenezafanador
8:30pm: Gabe Watson @nativejune
Several sponsors supported the event. Seymour Duncan which creates musical instrument products sponsored. Food sponsors supported the event by providing snacks to the artists, including Health-Ade kombucha, Foodstirs (brownie bites), Teas Tea (flavored bottle tea), and Made Good (granola mini bites).
With offline events and activations canceled, brands who want to reach consumers are moving online, in more creative ways than just increased banner and Facebook ads to stand out.
Supporting online music lifestreams reaching their target demos is a natural fit with several touchpoints.
During the livestream, each artist had a title graphic including an area for sponsors logos, persistent on screen during the show and in screenshots. This persistent branding is better than an offline stage show, where if the logo isn’t on the stage banners, it doesn’t show up in any photos.
The artists, Digital LA, and Planet LA records promoted the event and thanked the sponsors both before and after the event on their Instagram Live, Instagram stories, and Instagram posts, as well as their Twitter, Facebook, and other social media.
If you’re interested in providing food product for artists or sponsorship of an upcoming Band Jam, email firstname.lastname@example.org with BAND as subject.
Series: Our next Stay-At-Home Band Jam will be May 17 featuring 10 artists.