Band Jam 8: Bands use TikTok, Instagram to reach fans

Nine indie artists use TikTok and Instagram to reach fans, they said as they performed at our Digital LA Stay-at-Home Band Jam 8 with Planet LA Records on Instagram live on May 16.

The virtual event encourages artists and viewers to stay at home during quarantine to play and watch the two-hour show via Instagram live @DigitalLA and @PlanetLArecords.

Artists performing included:

David Alexander, who performed live from his home in Colorado. The 17-year old high school student has developed a following on TikTok and Instagram, posting snippets of his songs. Many follower comments applaud his soulful voice. In his most viewed TikTok video with nearly 1M views. David dances in a circle for a few seconds in a house party with an enthusiastic crowd jumping around. David said he juggles schoolwork and writing original songs.

 

Taylor Teasley performed various covers. Several of her fans watching her performance requested a song, which she played afterward on her own Instagram. During the pandemic, she said she has engaged fans via three Instagram live Q&As. She said that Colbie Collait was one of her inspirations.

Mesmi played several songs. She is based in Los Angeles.

 

Bill Pearson and Renee Hikari peformed their original songs while in quarantine in NYC. They recently were on tour with bands that opened up for The Lumineers before their shows were cancelled.

Most of the artists have been performing on their on Instagram Lives during quarantine. They enjoyed the chance to team up for our Band Jam to reach more audiences.

The online event was held on the seventh weekend of the Los Angeles quarantine.

The artists performed 3-4 songs each in their 15-30 minute sets with hosts Kevin Winston of Digital LA and Mark Nguyen of Planet LA Records. Hosts used Instagram Live split screen to  host and switch to other artists.

A pinned Shared Tip Jar asked viewers to tip the artists at PayPal.me/PlanetLArecords.

Artists appreciated the chance to perform live with other artists.

Devon from NYC and her brother performed while sheltering in Philadelphia and played her new cover single “Boys” by Charli XCX.

Thanks to the artists and Planet LA. Follow them on Instagram

6-7:30pm on the @PlanetLArecords Instagram channel

6pm: William Pearson + Renee Hikari @chillbillnyc

6:30pm: Devon @devonsounds

6:45pm: The Songery @thesongery

7pm: Upstairs Neighbor @upstairsneighbormusic

7:15pm: Sawyer Auger @sawyerauger

 

7:30-9pm on the @DigitalLA Instagram channel

7:30pm:  Britney Mykel @britneymykel

7:45pm: David Alexander @david._.alexander

8pm: Mesmi @mesmix

8:15pm:  Taylor Teasley @taylorteasleymusic

 

Aly of The Songery performed a new song and her latest single “I Wanna Go Out” which is how many of us feel now!

Sponsors Support

Several sponsors supported the event. Seymour Duncan which creates musical instrument products sponsored. Food sponsors supported the event by providing snacks to the artists, including Health-Ade kombucha, Foodstirs (brownie bites), Teas Tea (flavored bottle tea), and Made Good (granola mini bites).

With offline events and activations canceled, brands who want to reach consumers are moving online, in more creative ways than just increased banner and Facebook ads to stand out.

Supporting online music lifestreams reaching their target demos is a natural fit with several touchpoints.

During the livestream, each artist had a title graphic including an area for sponsors logos, persistent on screen during the show and in screenshots. This persistent branding is better than an offline stage show, where if the logo isn’t on the stage banners, it doesn’t show up in any photos.

Sawyer Auger performed cool tunes including the uplifting song “What Love Can Do” and his new cover single of “Dreams” by Fleetwood Mac. He is based in LA.

The artists, Digital LA, and Planet LA records promoted the event and thanked the sponsors both before and after the event on their Instagram Live, Instagram stories, and Instagram posts, as well as their Twitter, Facebook, and other social media.

If you’re interested in providing food product for artists or sponsorship of an upcoming Band Jam, email info@digitalla.net with BAND as subject.

Series: Our next Stay-At-Home Band Jam will be May 25.

David of Upstairs Neighbor, an LA rock band, performed acoustic versions of “Infinite Intelligence” and “It Roams” and original songs.

 


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