Eight indie artists performed at our Digital LA Stay-at-Home Band Jam 9 with Planet LA Records on Instagram live on May 23.
The virtual event encourages artists and viewers to stay at home during quarantine to play and watch the two-hour show via Instagram live @DigitalLA and @PlanetLArecords.
Most of the artists have been performing on their on Instagram Lives during quarantine. They enjoyed the chance to team up for our Band Jam to reach more audiences.
Here are notes for the article:
Lucy and La Mer based in LA put us in a good mood with her uplifting songs like “I Feel Better Now.” She performed on two ukuleles including a Hawaiian style uke which got us ready for summer!
Bryan Titus based in Connecticut performed his cool acoustic songs and a love song dedicated to his wife.
Town Meeting an Americana band from New England performed their new single “Silence Speak”. The three Condon brothers are quarantined together near Boston and played some acoustic versions of their popular songs.
Lele Rose got all dressed up and got us dancing on a Saturday night with her songs like “Not Ur Avg Girl”! She also did a fun song written in quarantine called “Lockdown”!
Sonia Rao who has been a bi-coastal artist between LA and NYC sang some thought provoking songs when she took over the Planet LA account and sounded amazing.
Sonja Midtune an LA based artist sang a song about our hometown of “Los Angeles”. She also performed her latest single “Lonely Bones” which made us feel less lonely in quarantine.
Tina Mathieu an LA based artist sang songs about the ups and downs of relationships. She finished with a sweet song and her latest single called “Ladybug”
Justin Kolas from Chico performed his upbeat songs while his mom, boss and lots of fans tuned in! He got us boogying to the beat of his funky songs which reminded us of a Stevie Wonder!
The artists performed 3-4 songs each in their 15-30 minute sets with hosts Kevin Winston of Digital LA and Mark Nguyen of Planet LA Records. Hosts used Instagram Live split screen to host and switch to other artists.
A pinned Shared Tip Jar asked viewers to tip the artists at PayPal.me/PlanetLArecords.
Artists appreciated the chance to perform live with other artists.
Thanks to the artists and Planet LA. Follow them on Instagram
6-7:15pm on the @DigitalLA Instagram channel
6pm: Lucy and La Mer @lucyandlamer
6:15pm: Bryan Titus @bryantitusmusic
6:30pm: Town Meeting @townmeetingband
7:30-8:30pm on the @PlanetLArecords Instagram channel
7pm: Lele Rose @leleondakeys
7:30pm: Sonia Rao @soniarao
7:45pm: Sonja Midtune @sonjamidtune
8pm: Tina Mathieu @tinamathieumusic
8:15pm: Justin Kolas @justinkolas
Several sponsors supported the event. Seymour Duncan which creates musical instrument products sponsored. Food sponsors supported the event by providing snacks to the artists, including Health-Ade kombucha, Foodstirs (brownie bites), Teas Tea (flavored bottle tea), and Made Good (granola mini bites).
With offline events and activations canceled, brands who want to reach consumers are moving online, in more creative ways than just increased banner and Facebook ads to stand out.
Supporting online music lifestreams reaching their target demos is a natural fit with several touchpoints.
During the livestream, each artist had a title graphic including an area for sponsors logos, persistent on screen during the show and in screenshots. This persistent branding is better than an offline stage show, where if the logo isn’t on the stage banners, it doesn’t show up in any photos.
The artists, Digital LA, and Planet LA records promoted the event and thanked the sponsors both before and after the event on their Instagram Live, Instagram stories, and Instagram posts, as well as their Twitter, Facebook, and other social media.
If you’re interested in providing food product for artists or sponsorship of an upcoming Band Jam, email firstname.lastname@example.org with BAND as subject.
Series: Our final Stay-At-Home Band Jam will be May 30.