E3: games, panels, merch and more

E3 games convention attracts an estimated 70,000 industry professionals and fans to the LA convention center this week. More than 200 exhibitors, including over 50 companies exhibiting at E3 for the first time, showcase their latest video games, gear, and innovative interactive technologies. Attendees come from all 50 states and more than 100 countries.

The Novo hosted Coliseum panels with industry experts, including game publishers, as well as Elon Musk on Thursday.

At the Marvel’s Avengers panel, Marvel Studios and Crystal Dynamics discussed the anticipated title. In the game: it’s A-Day, celebrating Avengers + SHIELD joint HQ Opening in San Francisco. The game’s Avengers are unique: they don’t look exactly the movie. Their costumes have slight costume variations. For example, the shield on Captain America’s star extends beyond the circle.


Nintendo, Epic Games’ Fortnite, Ubisoft, Square Enix and Warner Bros. games dominated the show floor with long lines for their new games. Noticeably missing was Microsoft Xbox, Sony, and EA. Xbox and Sony have decided to host their own fan events and tournaments off-site the weekend before E3. Google Stadia, which was announced at GDC in the spring, also was nowhere to be found.

Biggest new entry: Epic Games Fortnite booth featured dozens of its colorful characters doing signature dance moves like flossing. Attendees could test their agility in the Jump Royale ring, which was hilarious entertainment. And eat free popcorn, cookies, blue frozen Slurp Juice, and chocolate covered frozen bananas.

Exclusive Fortnite merch also available.

Square Enix represents several games at E3. Its US base is in LA.

Fans can do pics riding Final Fantasy – Cloud’s motorcycle. And see a trailer for Marvel’s Avengers, and more.

Nintendo booth features Switch, Luigi’s Mansion, and Pokemon.

Mario and Sonic at the Olympic Games Tokyo 2020 represent at the SEGA booth.

The biggest photo opp at E3 is this big white dragon Velkhana the Elder Dragon for Monster Hunter World Iceborne. You can take a picture or 180 motion video. Watch out: the prop gun and hammer are heavy!

Standup arcade games are big in at E3! Very big! Biggest is tall as a house Marvel Super Heroes arcade classic by Capcom.

Smallest is Street Fighter mini-arcade games for $99.

Borderlands 3 characters are larger than life.

E3 is the world’s premiere showcase for video games and is owned and produced by the Entertainment Software Association (ESA), the trade association that represents the $43.4 billion US video game industry.

E3 is an incredible celebration of the central role that videogames play in American culture and across the globe,” said Stanley Pierre-Louis, CEO of ESA. “The $134.9 billion global video game industry is fueled by 2.6 billion gamers who look forward every day to the incredible creativity, innovation, and ingenuity of game developers who continually strive to bring entertaining and inspirational experiences to market for everyone.”

E3 2019 goes far beyond the 860,000 square feet of the convention center, with events taking place throughout LA. This year, E3 is an unmatched ecosystem of press briefings, show floor activities, E3Coliseum panels, networking receptions, parties, and events across the downtown Los Angeles area.

The launch of https://live.e3expo.com as the official streaming destination of E3 enhances the online fan experience for the tens of millions of viewers who tune in every year to see the future of video games. Livestream the most anticipated press conferences, thrilling esports from the E3 ESL Arena, and engaging panels at E3 Coliseum, all at https://live.e3expo.com.

E3 2019 Includes:

Show floor featuring thousands of the latest products and video games from hundreds of exhibitors, including Nintendo, Mixer, Capcom, BANDAI NAMCO Entertainment, Bethesda, Epic Games, Take-Two Interactive, and here.

Major video game reveals and surprise announcements, including Doom Eternal from Bethesda, Ghost Recon from Ubisoft, Marvel Avengers from SquareEnix, and Pokémon Sword and Shield from Nintendo.

Live esports competitions at the E3 ESPORTS ZONE, a 10,000 square foot, specially designed esports experience. The E3 ESPORTS ZONE will have two stages featuring professional games and influencers. Learn more here.

E3 Coliseum panels and presentations from the biggest names in video games and special guests from the world of entertainment, including Elon Musk, Jack Black, Netflix, John Wick Director Chad Stahelski, The Simpsons producers, Rick & Morty creator Justin Roiland, and the teams behind games such as Call of Duty: Modern Warfare, Marvel’s Avengers, Gears 5, Borderlands 3, and Destiny 2, among many others. See the complete E3 Coliseum schedule here.

10G Gaming Lifestyle Pavilion New at the show this year, the 10G Gaming Lifestyle Pavilion will showcase how video games contribute to art, fashion, and music. West Hall #4300.

Into The Pixel 2019 art collection featuring 11 pieces of video game art selected by a jury panel from the industry and fine art worlds. The 2019 collection will be auctioned off on e-Bay starting today, June 11 at noon, with proceeds benefitting the Academy of Interactive Arts and Sciences. View the 2019 collection online at www.intothepixel.com.

E3 Game Competition finalists showcasing their games on the show floor, with the winner announced during the show. Selected by industry leaders, the finalists represent the best in college and university game design: Rensselaer Polytechnic Institute, Drexel University, Ringling College of Art and Design, UC Santa Cruz, and Columbia College Chicago. The Entertainment Software Association of Canada’s Student Video Game Competition winner UQAT/UQAM will showcase its game Cut Loose. In addition, Ennui Studio, the winner of ESA’s Videojuegos Mexico game competition, will showcase their game TYR: Chains of Valhalla. Learn more here.

We Are booth with live talks and a photo exhibition featuring women in the video game industry, as well as an arcade, custom merchandise benefiting the ESA Foundation, and more. We Are invites all E3attendees to explore what makes the video game industry so vibrant and diverse at Booth #633 in the South Hall of the Los Angeles Convention Center. Read more here.

E3 merch includes a variety of shirts – not all of them black!