The Lumiere Awards honored Director James Mangold, Frozen 2, Aladdin, Star Wars Galaxy’s Edge among 23 technical filmmaking achievement winners on Jan. 22, 2020 at the Warner Bros. lot. in Burbank, CA.
The 11th annual Lumiere Awards, hosted by the Advanced Imaging Society, recognizes outstanding international achievement in the creation of immersive storytelling using advanced visual technologies like Music and immersive audio categories: Stereo 3D, 360 Video, High Frame Rate, Artificial Intelligence, Real-Time Rendering, Augmented Reality, High Dynamic Range, Virtual Reality, and more.
Attendees included directors and VFX heads who use technology to help tell their stories, technical studios and teams in visual, audio, sound, VR, AR; and representatives from CISCO, Dell, HP, and other hardware manufactures who work with studios to create new groundbreaking technology for “never been done before” projects.
Director James Mangold won the the Harold Lloyd Award. In his acceptance speech, he advised that filmmakers and the entertainment industry should not over emphasize using technology to create and escape to fantasy worlds, when our own real world has alarming, pressing issues that need attention.
He suggested that filmmakers focus on using technology to create entertainment that is not just immersive, but emotive. What does your tech and content make us feel, or become impassioned to help do good in the real world?
Disney’s Frozen 2 won three awards, including Best Immersive Animated Feature Film, Best HDR – Animated, and Best Original Song, Into The Unknown. A video of Into the Unknown was played, in which Elsa hears a siren call from the castle, and goes out to investigate, encountering a water horse, and discovering more of her powers.
Frozen 2 director Jennifer Lee accepted the award.
Avengers: Endgame won Best Immersive Feature Film: Live Action. More than a dozen VFX companies worked on the record-setting film, a culmination of more than 10 years of digital work. The final fight scene clip was played.
Star Wars: Galaxy’s Edge by Disney Imagineering won Best Location Based Entertainment. Batuu immerses you in another world with cutting edge visual screens in both rides and >1000 audio points thruout 14 acre land.
WDI’s Scott Trowbridge accepted the award.
Star Wars: Rise of the Resistance won Best 2D to 3D Conversion.
The clip played Rey vs. Kylo on the watery Death Star, with gigantic waves in the foreground and background.
How To Train Your Dragon: Hidden World Virtual Tour (DreamWorks) won best VR Entertainment Experience.
DreamWorks’ Christina Lee Storm accepted the award.
Star Trek borg stars Jeri Ryan (Seven of Nine) and Jonathan Del Arco (Hugh) introduced a sneak peek of the new Picard series on CBS All Access streaming. In the show, Picard laments the loss of Data. Releases Jan 23.
Madonna / Maluma at the Billboard Music Awards 2019 won Best Use of AR in a Live Broadcast, created by Arcturus.
Madonna danced with several Madonna AR digital doubles on stage.
Aladdin won the Best Musical Scene or Sequence for the Genie ‘Friend Like Me’ song. Mena Massoud, who played Aladdin, accepted the award.
The complete list of winners:
Best Immersive Audio – Theatrical: Ford v Ferrari (Fox)
Best Immersive Audio – Episodic: Carnival Row (Amazon)
Best Use of VR in Musical Experience: Surviving Said the Prophet, VR Experience
Best VR Education/Museum Experience: Tutankhamun: Enter The Tomb
Best VR Entertainment Experience: How To Train Your Dragon (DreamWorks)
Best Use of High Dynamic Range – Live Action: Alita: Battle Angel (Fox)
Best 8K Production: The Dawns Here Are Quiet (Shanghai Media)
Best Use of AR in Live Broadcast: Madonna/Maluma on the BILLBOARD MUSIC AWARDS 2019
Best Use of AR in Musical Experience: Grease AR
Best Use of High Dynamic Range – Episodic: Stranger Things (Netflix)
Best Use of High Dynamic Range – Legacy: The Wizard of Oz (Warner Bros.)
Best Location Based Entertainment: Star Wars: Galaxy’s Edge (Walt Disney Imagineering)
Best Use of High Dynamic Range – Animated: Frozen II (Disney)
Best Use of VR for Merchandising and/or Retail: VR Merchandising Best Documentary: Save This Rhino (National Geographic)
Best 2D to 3D Conversion: Star Wars: The Rise of Skywalker
Sir Charles Wheatstone Award: Unity Technologies
Best Music Themed Motion Picture: Rocketman (Paramount)
Best Original Song: Frozen II, “Into The Unknown” (Disney)
Best Immersive Feature Film – Animated: Frozen II (Disney)
Best Immersive Feature Film – Live Action: Avengers: Endgame (Disney)
Harold Lloyd Award: James Mangold
Best Scene or Sequence in a Feature Film: Aladdin, “Friend Like Me” (Disney)
Thank you Warner Bros. Studio for hosting!