Myth: A Frozen Tale VR debuts at Frozen 2 premiere

Disney Animation’s ‘Myth: A Frozen Tale” VR experience debuts at the Frozen 2 premiere November 7 at the Disney El Capitan Theatre and Dolby Theatre in Hollywood.

The VR experience is set as a bedtime story that transports you a mystical enchanted forest where the elemental spirits come to life, set to an original score.

Frozen 2 premiere guests will be able to try the Myth experience in the Positron Voyager motion chair. Future distribution to be announced.

Commenting on the announcement, Clark Spencer, president of Walt Disney Animation Studios, said, “’Frozen 2’ takes place in such an incredibly rich and exciting cinematic environment, and ‘Myth: A Frozen Tale’ allows viewers to explore and experience this world in a whole new way.

Jeff Gipson is one of the leading pioneers in the world of VR, and he found a way to immerse viewers in this world that wouldn’t have been possible any other way. We are so excited to share this amazing VR film with audiences everywhere.”

Gipson added, “The idea for ‘Myth: A Frozen Tale’ came from a personal place for me, and was inspired by my family’s tradition of telling bedtime stories. This led me to start thinking about what the world of ‘Frozen’ and some of the film’s new elemental characters would look like in VR.

‘Myth: A Frozen Tale’ is set in a forest outside of Arendelle as a family sits down for a bedtime story. As the mother reads, the audience is transported to a mystical and enchanted forest where the elemental spirits come to life and the myths of their past and future is revealed.

With breathtaking production design by Brittney Lee, and a brilliant musical score by Joseph
Trapanese, this film follows in the ‘Fantasia’ legacy of using imagery and music together in an experimental way, using the latest advances in virtual reality to achieve that.”

Jeffrey Travis, CEO of Positron, said, “We’re thrilled to see Disney Animation embracing
cinematic VR as a story-telling medium, and Positron is excited to have partnered with the
filmmakers of ‘Myth: A Frozen Tale’ to bring a deeper level of immersion with motion and
haptics in our award-winning Voyager® chair. Audiences are going to love this film.”

 


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