NAMM music tech: NFT, social media panels, Awards, NAMM Show+

At the NAMM Show, more than 46,000 music products industry, artists, and creators returned after two years to connect at panels, expo floor, and dozens of live performances June 3-5 at the Anaheim Convention Center.

“It’s good to be back in Southern California and to see so many NAMM Members come together again to experience the products and innovations of the past two years and to enjoy the comradery and networking that’s been missing from our lives for far too long,” says NAMM Chair, Joel Menchey of Menchey Music Service.

Digital / tech highlights this year included:

NAMM Show+ new livestream platform let attendees and remote viewers watch nearly 100 livestream sessions, special events and performances. Attendees could watch session.s, chat, and network with others on the platform.

Panels. Digital / Tech panels included:

  • Music NFTs: Exploring Your IP in a Cyberworld (in person, livestream)
  • Evolving Colliding Worlds of Music, Film, Streaming and Social Media Content Creation with speakers from Spotify, MIDI Association, Liquid Cinema. (Sat)
  • How to Make Effective Videos from Instagram, TikTok, YouTube (Fri, Sat)
  • Making money Making Music (in person, livestream)
  • Interactive Audio Design: Expanding Your Sound and Music Tool Belt for Games and Interactive Media (Sat)
  • Creating Music and Sounds for Video Games (Sat)
  • Future of Virtual Concerts (Sun)
  • New Technologies and Applications for Artists and Content Creation (Sat)
  • Cross-traingin in Music Technology: Lessons from the Pandemic

TEC Awards. 28 awards recognized products and project innovations used in sound recordings, films, broadcast television, and video games. See complete list of winners and nominees

TEC Tracks uncovered topics ranging from a series of how-to’s and key expert insights, including “Dolby Atmos: An Engineer’s Update;” “Music and Audio Mastering: Invasive or Subtle?;” “Running the Show: Sound Advice From Women Visionaries;” “Finally! Play Together—From Anywhere, With Ultra-Low Latency;” “Loud: A Conversation With Tana Douglas, the First Woman Roadie;” “An Interview with Noel Lee” and others.
“Looking back to the 2020 NAMM Show, I don’t think anyone could have predicted just how transformative the start of this next decade would be,” said Joe Lamond, NAMM President and CEO. “The NAMMShow serves as that platform for the next generation of technologies, products, and services, and sets the stage for NAMM Members to discover their own opportunities to advance their businesses, skills, and market opportunities.”

More than 1,000 exhibiting members representing 3,500 brands gathered across the campus of the Anaheim Convention Center. As a smaller yet truly global affair, the mix of 46,627 registered attendees represented 111 countries and territories.

Attendees were an invited mix of industry professionals from across the crossroads that included domestic and international retail and distribution buyers and employees, exhibitors, entertainment tech and pro audio buyers and professionals, media, artists, invited guests, and The NAMM Foundation’s GenNext (college music students and faculty), Music Education Days (school music administrators and buyers) and Nonprofit Institute (NAMM grantees and nonprofit affiliates).

Attendee and Exhibitor Quotes

“Our industry is built on the connection between people, and consequently, it’s been important and inspiring to connect again, face-to-face,” said Adam Hall Group CEO Alexander Pietschmann. “The new NAMM has afforded artists, music enthusiasts, and industry professionals the opportunity to engage in vital conversations, educational sessions and instilled further confidence that the live event industry is alive and well.”

Tom Sumner, President of Yamaha Corporation of America, says, “Over two years removed from NAMM 2020, The NAMM Show 2022 reminded the Yamaha team of the power of in-person events. We launched our flagship grand piano, the CFX, at the show. There is no better way for our dealers to show attendees the craftsmanship and power of this magnificent instrument than to experience it in person and hear a great pianist play it.”
“It’s great to be back in person,” adds Chris Martin, C. F. Martin & Co. “NAMM is a microcosm of our industry. From networking with our dealers, distributors, and industry peers, to providing a worldwide platform for launching new products, to consumer and artist connections, it doesn’t get more impactful than this. We wouldn’t miss it.”

“This NAMM Show was more important than ever for Casio,” affirms Stephen Schmidt of Casio’s Electronic Musical Instruments Division. “This year’s forum enabled us to reconnect with our dealers and industry friends and provided a sense of normalcy and the ‘good old times.’ While we were excited to share our award-winning Privia pianos and Casiotone keyboards, we were equally grateful to NAMMfor its strong leadership and support, and for working overtime to successfully and safely bring us all back together.”

Mark Ravenhill of German Light Products says that “The industry is starting to get back on its feet again. We’ve been a longtime supporter and a longtime member of NAMM, and certainly through the pandemic, NAMM was one of the few organizations that really stood up for our industry, with our industry, to garner support. It was absolutely a ‘no-brainer’ to be here, with our industry. We’re here, we’re glad to be here and we’ll keep coming here.”

NAMM is always a special date in our calendar as it’s a vivid reminder that we are part of something bigger than ourselves, an industry full of innovation that’s constantly driving towards delivering products that enable people to create and enjoy music. We are lucky to be part of it,” comments Andy Allen of Audient.

Joue Music’s Pascal Joguet says that “The NAMM show is legendary. Everybody involved in music knows about it. Far away from here, in the southwest of France, we have worked tirelessly to craft the Joué Play, a digital instrument with a soul – and we wanted to share it with the entire music community which is uniting here in Anaheim, during The NAMM Show.” This was the company’s first NAMM Show.

“For our company, the NAMM Show presents multiple layers of business value – it’s not just a linear event. It’s an opportunity to see where the industry and your competitors are headed, gathering feedback from your customers and work on those all-important relationships as the conversations you can have in-person are so much more productive than those you have virtually,” says Brad Lunde, president of TransAudio Group. “If you have a company and you’re not here, you have no idea what you missed – including the business opportunities that only happen by being present and participating.”

“It was one of the most productive NAMM Shows ever,” says Jon Haber, president of Alto Music. “It was the right time, the right people and the right crowds, which meant it was seamless to get business done and see the people you needed to see. We’ll be back next year!”

“We have had some problems with importing internationally, so it is important to be here to try to find the correct way to import new products,” said Hernan Mera, Twins Trade Music of Argentina. “Here we can see new products, new releases from not just one brand, but lots of other brands show their new products.”

“I think for any on the retail side, any business owner, NAMM is a must. NAMM is the backbone of the industry,” adds Paul Tobias, Tobias Music. “This show, in particular, it’s great to see the huge turnout and we’re going to bounce back a little further next year, and I think in [January] 2024, everything is back in gear. For us, the learning sessions and the Idea Centers, and just the face-to-face meetings with our manufacturers, our sales reps, you can’t put a price on that. It is basically priceless.”


Getty Images

Future-Focused Ideas to Fuel Opportunities and Business-Enriching Strategies 
With the world’s experts at The NAMM Show, members had the opportunity to connect with top thought leaders in best-in-class education through more than 200 education sessions designed to engage, inform and inspire new ideas, as well as to further careers and prepare for the future against the backdrop of the industry gathering.

For many companies with new employees, the professional development sessions provided vital industry education. Jamie Latty, COO of Deering Banjos said, “In some ways, the NAMM Show is the glue of our business and our industry. This year, we have a number of new hires on the team and NAMM is the perfect place to immerse them in the industry and to take advantage of the educational offerings that can only be found here.”

NAMM U: Lead in the Next Chapter 
Each day of the Show began with a NAMM U Breakfast Session in the Pacific Ballroom, inside the Anaheim Hilton. On Friday June 3, NAMM President and CEO Joe Lamond hosted “Breakfast of Champions” with a panel of industry leaders and innovators, including Alexander Pietschmann, Adam Hall; Kimberly Deverell, San Diego Music Studio; Lana Negrete, Santa Monica Center; Ray Williams, IMSTA; and Sophia and Desdamona, music-making robots from Hanson Robotics. Multi-GRAMMY® winner, composer and artist Kenny Loggins was presented with NAMM’s “Music for Life Award.”

In his interview, Loggins reminisced about his start and the role of the community music store. “I went into Pedrini School of Music in Alhambra [California], and I bought my first classical music from there, and I bought my first electric guitar there, when I was a junior in high school. All the kids in my neighborhood, we all had the same dream – to be the next big thing.”

On his advice for the next generation of musicians, Loggins offered, “As far as music goes, music is in our DNA. When I’m working with young artists, we’re talking about the love of music, its role, and its importance in our lives.”

On Saturday, June 4, Scott Stratten, president of UnMarketing and branding and relationship expert, presented “Leadership in a Post-Pandemic World,” which explored top-line strategies to strengthen business and personal brand; and on Sunday, June 5, “Best in Show” welcomed a panel of retail gear experts to recognize their picks of the innovative products, services and technologies found across the show floor. View the Best in Show results here: https://www.namm.org/thenammshow/2022/best-in-show-winners

Retail Innovation and Financial Summits
Ahead of the opening of The 2022 NAMM Show, retail leaders, managers and professionals from across the industry participated in two half-day intensive training experiences: the Retail Innovation Summit and Retail Financial Summit. Retail expert, consultant and trainer Bob Negen presented at the Retail Innovation Summit, and at the Retail Financial Summit, industry experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. shared an up-close look at what’s happening in the supply-chain world of musical products to help mitigate the effect of delivery delays in our post-pandemic era.

The Future Is Hear: A3E, AES Academy, Dante and TEC Tracks 
More than 60 pro audio sessions awaited emerging and established professionals from all aspects of production and performance, presenting myriad opportunities to grow their skills and careers in preparation for the future of all things sound. A3E: The Advanced Audio + Applications Exchange, presented a series of future-focused sessions, including “The Next Generation of Rap and Hip-Hop: Harnessing Music Technology for Empowering Creativity;” “The Future of the DAW: How AI, Blockchain and the Cloud Will Change DAWs Forever;” and “Visionary Women in Musical AI: Deep Dive Into the Future of Music;” to name a few.

AES Academy (Audio Engineering Society) presented five tracks centered on the following areas: room acoustics; loudness; new audio technologies and practices; modern music production; and immersive audio. Hot topics included “Immersive Audio 101, 202, and 303,” with Brian ‘BT’ Gibbs and Michael Romanowski; “Immersive and Inclusive’ Initiative,” presented by Leslie Gaston-Bird; “Raw Tracks Mix Breakdown,” with super producer/engineer Paul ‘Willie Green’ Womack; and “‘Born in the USA’ Raw Tracks Interview With Toby Scott.”

On Friday and Saturday night, Herb Trawick and Dave Pensado, the dynamic duo of Pensado’s Place, returned to The NAMM Show. The pair were joined by hip-hop artist 24KGoldn, producer Nick Mac and on Saturday, super mixer Manny Marroquin and producer/songwriter Ricky Reed for deep conversations about the craft. 24kGoldn offered his advice for the next generation: “If you work at something you really care about it’s just a matter of time.”

At the Show, The NAMM Foundation returned curated education and sessions for professionals with its GenNextMusic Education Days and The Nonprofit Management Institute.

GenNext 
As a collaboration between The NAMM Foundation and The College Music Society (CMS), GenNext offered dedicated programming and access to The NAMM Show across 27+ different sessions and events for college music students and faculty. Notable sessions include “Cross-training in Music Technology: Lessons From the Pandemic Applied to the Future;” “Advocating Diverse Career Opportunities in Music;” and “Understanding Digital Music Rights and Revenue;” among others.

Music Education Days 
For music teachers and school administrators seeking ‘what’s next’ in music products and classroom technologies, The NAMM Foundation, in collaboration with Technology In Music Education (TI:ME), presented 30+ sessions and events designed to inform, inspire and engage with the tools relevant to today’s music classrooms. Session highlights includes “Music Administration Collaborative. Plan Your Program’s Success: Getting Started with Strategic Arts Planning;” “Rethinking Music Education in the Post Covid-19 World;” “Teacher Tech Talk,” which featured TI:ME Teacher of the Year winners; “Building a Nationally-Recognized Music Program: It’s All About Collaborative Structures;” and “Solution Based Learning Opportunities Addressing Current Topics in Music Education.”

In a special workshop, Kendall Isadore and Élise Sharp of The String Queens presented “Exploring SEL Strategies with The String Queens.” The workshop provided participants with a pedagogical journey employing a variety of interactive activities and individual reflections.

The track also gathered music education leaders at the Show for the “The Music Education Leadership ‘Call to Action’” Summit. The Summit raised critical questions currently facing music education and its future to advance music learning opportunities for all students. Panelists included Bob Morrison, Quadrant Research; Russ Sperling, San Diego Unified School District; Lynn Tuttle, American String Teachers Association; Dr. James Weaver, National Federation of State High School Associations (NFHS); and Kendall Isadore and Élise Sharp of The String Queens.

Only-At-NAMM Moments 
Each evening of the Show came alive on the Yamaha Grand Plaza stage with plenty of star power. At Thursday’s Yamaha Night of Worship, Fred Hammond and the Saddleback Worship Choir packed the Grand Plaza;Saturday’s Yamaha All-Star Concert on the Grand featured the likes of Kandace SpringsPreservation Hall Jazz Band and Tank and the Bangas.

Also on Saturday, The Grand Rally for Music Education with special guests Eric Whitacre and Gateways Brass Collective, returned. Groundbreaking composer and conductor Eric Whitacre took to the stage to bring live and virtual performance together in a hybrid performance of “Sing Gently,” featuring Ashley Ballou-Bonnema creator of sINgSPIRE, a virtual choir for individuals with Cystic Fibrosis. The event was presented in collaboration with Conn-Selmer, Hal Leonard, JackTrip, and Yamaha.

She Rocks Awards


Photo: Getty Images

Thursday evening welcomed the tenth annual She Rocks Awards honoring women across the music industry. The event featured a star-studded performance lineup, including live music, and honored a varying range of artists, including iconic singer, actress, television host and former UN Goodwill Ambassador Dionne Warwick, GRAMMY®-nominated guitarist and BONES UK co-founder Carmen Vandenberg, and multi-instrumentalist Yvette Young, the front-woman for the math rock band Covet. Other honorees included Leslie Gaston-Bird – mixer, sound editor, author and a champion of diversity in the audio industry; Sherri Chung, Award-winning film and TV composer and Governor of the Music Branch of the Television Academy; Kerry Fiero, Founder of the Girl Power! Women Working in the Music Industry Conference; EveAnna Manley, president, Manley Laboratories aka “The Tube Chick;” Lyndsey Parker, Yahoo Entertainment Music Editor, SiriusXM host and author; and Julie Robbins, CEO of effects pedal manufacturer Earthquaker Devices.

Also on Thursday evening, the industry gathered to celebrate the spirit of the independent music retailer and to applaud their accomplishments, resilience, and commitment to serving music makers at the Top 100 Awards. The annual awards event also announced the “Best of” category winners, including “Dealer of the Year” and “Customers’ Choice” awards with All County Music of Florida taking home the coveted Dealer of the Year award. Read the release here.

Parnell Awards recognized the pioneering, influential professionals and companies for their contributions to the live production industry. The event brought together the live entertainment community in a vibrant gathering to recognize industry leaders, including David Bernstein of Rock-it-Cargo, with the Parnelli Lifetime Achievement Award; Peter Morse, lighting designer (Loretta Lynn, Tina Turner, Lionel Richie, and others), with the Parnelli Visionary Award; and Sam Berkow, inventor of SMAART audio software with the Parnelli Innovator Award. The evening event was hosted by Jammin Jay Lamont.

Women of NAMM welcomed professionals from across the industry for a happy hour at the Westin Pool Deck. The evening concluded with an announcement of the WoN Summit and scholarship opportunity, as part of donations made to celebrate the life and legacy of Diane Martin. The WoN Summit program supports women working in the music products industry and their goals to connect, support, and grow their leadership and professional abilities.  An annual leadership emersion experience will be offered with the applicants receiving the educational experience covered by the awarded scholarship.

TEC Awards

For his timeless work and artistic innovation, Peter Asher was inducted and presented with the TEC Hall of Fame award. Throughout his decades-long career in the music industry, Asher has earned the reputation of being one of the industry’s most sought-after producers and performers.

Upon receipt of the award, Asher shared, “The 21st of January, 1964 was a Tuesday, and the first time I ever went into a real recording studio. I went into EMI studios on Abbey Road… By the end of that day, a few important things had happened. I decided I wanted to be a record producer because I saw what a producer could do, in terms of shaping the sounds…So I have to thank for this award, not only the TEC Committee but NAMM as a whole. And all the brilliant people who attend NAMM, and what they give us – all the great technology, the amazing instruments, the incredible inventions which sonically flourish in the hands of brilliant engineers.”

With the induction, Asher joins luminaries Leslie Ann Jones, Rose Mann CherneySkunk BaxterHal BlaineJack DouglasNathan EastGeoff Emerick, and others, the industry’s highest honor for pioneers of audio technology and the music industry’s most accomplished producers and audio technicians.

Pioneer and bassist extraordinaire Carol Kaye was honored with this year’s Les Paul Innovation Award, one of the night’s most anticipated honors from The Les Paul Foundation. The Foundation’s Executive Director Michael Braunstein introduced the award and noted Kaye’s impact on the musical landscape, “Carol, like Les [Paul], built a legacy that will continue to encourage all people to create incredible sounds.”

Several artists took to the stage in tribute to Kaye in a musical celebration worthy of her long and revered career. The Les Paul Innovation Award has been presented annually to remarkably distinguished individuals from the music industry, such as Jackson Browne, Joe Perry (Aerosmith), Paul McCartney, Neil Young, Peter Frampton and 2020’s recipient, Joni Mitchell.

Looking Ahead
The global crossroads of the music products, pro audio and entertainment technology industry will return to Anaheim April 13-15, 2023 and then again in January 2024. For additional information, please visit NAMM.org


Comments

comments